Business News

Tue
18
Feb

Best States for Marketing Managers

Pursuing a career in business can lead to great experiences professionally and personally.

Mon
11
Nov

Washington State Legislature Approves Tax Breaks for Boeing

In an effort to further enhance opportunities for careers in business in the state, Washington's legislature recently passed a set of tax breaks for one of the largest companies in the region.

Tue
02
Apr

Social Media Can Lead to Effective Marketing

If you have an interest in marketing and are considering a career in business, you are probably aware of the massive effect that social media has had on the industry. In fact, if you have a Facebook profile, like the 680 million other users around the world, you've experienced first-hand the way that the social media site is shaping the marketing industry.

In today's fast-paced, media-focused world, it's imperative that anyone who wants to be a successful marketer has a deep understanding of how social media can be used to a company's advantage.

Targeted ads
Targeted ads are one way for you to help your company market effectively to a specific consumer base. Targeting allows you to ensure that your ad is seen by the people who are most likely to purchase your product or service, allowing you to customize your ads to make them more appealing to your desired audience.