If you have an interest in marketing and are considering a career in business, you are probably aware of the massive effect that social media has had on the industry. In fact, if you have a Facebook profile, like the 680 million other users around the world, you've experienced first-hand the way that the social media site is shaping the marketing industry.
In today's fast-paced, media-focused world, it's imperative that anyone who wants to be a successful marketer has a deep understanding of how social media can be used to a company's advantage.
Targeted ads are one way for you to help your company market effectively to a specific consumer base. Targeting allows you to ensure that your ad is seen by the people who are most likely to purchase your product or service, allowing you to customize your ads to make them more appealing to your desired audience.