Social Media Can Lead to Effective Marketing

If you have an interest in marketing and are considering a career in business, you are probably aware of the massive effect that social media has had on the industry. In fact, if you have a Facebook profile, like the 680 million other users around the world, you've experienced first-hand the way that the social media site is shaping the marketing industry.

In today's fast-paced, media-focused world, it's imperative that anyone who wants to be a successful marketer has a deep understanding of how social media can be used to a company's advantage.

Targeted ads
Targeted ads are one way for you to help your company market effectively to a specific consumer base. Targeting allows you to ensure that your ad is seen by the people who are most likely to purchase your product or service, allowing you to customize your ads to make them more appealing to your desired audience.

Members of the marketing industry are also excited about the prospect of two new innovations from Facebook that will improve their performance marketing campaigns: an improved news feed design and the introduction of the hashtag.

News feed
Although it inevitably takes a bit of getting used to each time Facebook changes its news feed design, the latest update has marketers thrilled with the results. The news feed is prime real estate because it is the place where your customers are most likely to engage with your ad. The new design allows for larger ads and makes it more difficult for Facebook users to unlike pages directly from their news feed.

Meanwhile, the introduction of Twitter's famed hashtag is currently mere speculation. However, marketers are already touting the endless possibilities the hashtag would offer their social media marketing campaigns, including being more easily searchable on Facebook.

By using the hashtag to their advantage, companies could also insert themselves into discussions about current trends relating to their industry, thereby increasing their visibility among their target customer base. Many companies' marketing managers already employ this useful device through the creative use of trending topics on Twitter.

As the benefits of using social media in marketing continue to evolve and reveal themselves, anyone hoping to be successful in the marketing world will have to make sure that they're more than media savvy - they'll need to be masters of social media.

This article is sponsored by Western Governors University, a nonprofit, accredited, online university. To find out more about WGU’s online degree programs, please visit our website at

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