Ford Takes Top Spot in North American Car Sales

Ford claims top spot in North American Sales

Ford remained the number one automobile brand in North America, as its overall sales numbers beat out competitors like Toyota and Honda. The company announced that it is on pace to beat a six-year retail sales record, with projections for more than 2.4 million cars and trucks sold in 2013. People could see a resurgence of Ford's dominance in the automobile market in the following years. As the market continues to heal from the recession, and newer and sleeker designs highlight the Ford vehicle lineup, individuals interested in careers in business or looking to get into the automobile industry might want to act now. 

Keys to Ford's success
For two straight years, the number one American automobile manufacturer broke the 2 million mark. A lot of Ford's success can be attributed to its restructuring of a previously outdated business model. Before the financial crisis in 2008, Ford was top-heavy in large truck and SUV sales. Now, along with the Escape and F-series, models like the Fusion are boosting revenue like never before. The popular Fusion is considered by many to be a legitimate challenger to long-time sales leaders in its class, like the Toyota Camry, Nissan Altima and Honda Accord. According to Karl Brauer, a senior analyst at Kelley Blue Book, balance is responsible for Ford's record year.

"It's this balanced approach to product development that has the company approaching its best sales in almost a decade, despite the most competitive new-car market I've ever seen," Brauer told Forbes.com. 

Ford's future plans
For a company that refused to take a government bailout, Ford is doing extremely well and plans to take their success in 2013 into the new year. The company's executives are looking forward to releasing 16 new vehicles in North America, doubling its global launches, and hiring more than 5,000 employees in the U.S. by the end of 2014. At the center of Ford's strategy is their flagship pickup truck, the 2015 F-150. The full-size pickup has been in high demand for the past two years, buoyed by a steady housing market, an energy boom in the Midwest and low gasoline prices.

As more people begin to buy cars, car dealers will want to expand their operations to accommodate greater demand. Dealerships will need the expertise of people who have a background in business management to help run the day-to-day operations of offices in multiple locations, secure new clients and attract more business partners. 

This article is sponsored by Western Governors University, a nonprofit, accredited, online university. WGU offers online bachelor degree programs in business and online MBA programs. To find out more, please visit www.wgu.edu/wisecareers_business.

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